CultureWinning

System thinking

Real and lasting change has to be system shifting. It takes not one man or woman only, but a movement, to drive successful transformation. The same is true for business transformations as has always been true for social transformations. Behind visionary leaders there needs to be a vanguard of the committed – translators, organizers, executors, volunteers, functionaries, experts of different stripes, or keepers of the system, who believe in the new future and are resolute in their role to upset the status quo and help bring about the vision that their leaders inspire. To expect transformation and lasting change WITHOUT this broad movement is to be overambitious.

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