Hit the reset button – on yourself

If you find yourself consistently underestimated, don’t despair and disappear. Take some time out and refine your craft. Clarify your purpose; ask others for honest feedback. Reconnect with your target consumers; get to know your key stakeholders. Repair your product; understand your unique strengths. Create committed partnerships; expand your network and seek personal champions. Make your message consistent and build your brand; deliver as you promise. Invest in your people and organization; learn a new skill. Focus on one big win; take on a big project. Execute to the plan; be systematic about applying your learning. Believe in yourself and not how others define you. Work off your own plan and don’t copy-cat. Come roaring back. That’s what makes challenger brands and comeback stories. RealWinTips

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